Artist-in-iRetail Lab x Chloe Chan and Nuno Lopes
On 26 May 2021, iRetail Lab has organized Artist-in-iRetail Lab event with local designers Nuno Lopes and Chloe Chan. The purpose of the event is to enhance students’ understanding in brand management and experiential marketing. The event also intends to promote collaborations between creative industry and IFTM. In the three-hour event, Nuno Lopes and Chloe Chan have shared their brand stories, followed with make-up and jewellery workshop with their latest product range.
Artist-in-iRetail Lab x Jet Wu and Seng Ng
On 26th Nov 2021, iRetail Lab has organized Artist-in-iRetail Lab with local souvenir brand O-Moon. The company founder Seng Ng and creative director Jet Wu have attended the event. During the event, they have shared their brand story and their inspirations of creating the Little Twin Stars product collection. The company has officially launched this new collection in iRetail Lab.
Artist-in-iRetail Lab x Hylé Design
On 27th Nov 2021, iRetail Lab has organized Artist-in-iRetail Lab with local brand Hyle Design. Designer Vicka Lei has shared Hyle Design’s brand story and the features of their digital camera. After the sharing section, Vicka has guided the participants to design their camera case.